THE KITCHEN CEO BOOKS ARE ON SALE NOW!
*BE PREPARED
The Kitchen CEO empowers pre-launch and early-stage CPG founders with cost-effective resources, insights, and go-to-market support
* TO AVOID COSTLY MISTAKES IN THE FUTURE
OPTIMIZE YOUR STRATEGY
You've heard the adage, "you don't know what you don't know". That's especially true for founders who launch packaged food products without real-world experience.
Strategic distribution, organizational continuity, and integrated forecasting are the key areas where CPG founders typically stumble. Standard business plan templates don't prepare you for the nuances of CPG and retail...that comes with experience and guidance.
The Kitchen CEO supports founders with key resources, tailored specifically for the CPG industry, to fill the knowledge gaps in defining or redefining your go-to-market plan.
“I created The Kitchen CEO book series and Resource Center to share the practical knowledge I have gained throughout more than 20 years in the food industry, from sitting across the table from retail buyers and testing new product innovations to selecting logistics partners and engaging directly with consumers.
Founders deserve to understand how the decisions behind the scenes connect and what it truly takes to move a product from idea to market.
Through the books and founder programs, I want to give entrepreneurs the insight, tools, and strategic support to ask better questions, make more informed decisions, and build businesses prepared for sustainable growth.”
—Crystal Black-Davis
BOOK SERIES
The Kitchen CEO is a three-part insider’s guide designed to help food founders build brands that are not only exciting, but operationally sound, retail-ready, and built for long-term growth. Drawing from 20 years of experience in consumer packaged goods, food retail, and brand strategy, Crystal Black-Davis breaks down the often hidden realities of the food CPG industry into practical, actionable guidance for emerging founders navigating one of the most competitive industries in the world.
Together, the series walks founders through the core pillars of building a successful food company: Product & Price, Placement & Promotion, and People & Plan. From product development, pricing, margins, and compliance to retail strategy, trade marketing, business planning, funding, and operational infrastructure, The Kitchen CEO provides the real-world knowledge, industry language, and strategic insight many founders don’t realize they need until costly mistakes have already been made.
AVAILABLE NOW!
LEARN & PURCHASE HERE
RESOURCE CENTER
The Kitchen CEO Resource Center is an online founder-support platform designed to help aspiring, pre-launch, and early-stage food and beverage entrepreneurs apply the knowledge presented in The Kitchen CEO book series to their own businesses. While the books provide the strategic foundation for developing a comprehensive food CPG business plan, the Resource Center helps founders move from knowledge to action through specialized instruction, practical tools, and ongoing support. Founders can revisit important concepts, strengthen their assumptions, work through business-planning decisions, and access guidance as new questions arise throughout planning, launch, and growth.
Subscription options begin at the free level and may include an on-demand market-fit course, recorded webinars on promotion, forecasting, business planning, and distribution, as well as a digital toolbox containing templates, guides, worksheets, and checklists. Paid plans provide progressively greater support, including monthly live group Q&A sessions, direct written responses from Savvy Food Consulting, structured business-plan audits, opportunities for updated plan feedback, and private micro-advising sessions. Together, the books and Resource Center create a connected system of food-industry education, practical application, and founder support that can grow with the business.
resource center FEATURes
RESOURCE CENTER
SUBSCRIPTION
FEATURES
MICRO ADVISING
One-Hour Sessions
for Select Plans
ESTABLISHING
MARKET DESIRABILITY
On-Demand
Course
PRODUCT
PROMOTION
CONTINUITY
On-Demand
Webinar
STRATEGIC DISTRIBUTION
On-Demand
Webinar
INTEGRATED
PLANNING
On-Demand
Webinar
LAUNCH READINESS
AUDITS
For Select Plans
GROUP Q&A SESSIONS
For Select Plans
ON-DEMAND RESOURCE
TOOLBOX
All Plan Options
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Samantha
May
Marketing Executive
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Samantha
May
Marketing Executive
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.
Samantha
May
Marketing Executive
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.
WHO IS THE KITCHEN CEO FOR
Hover Images Below to Find Out
Pre-Launch
CPG Founders
No plan or funding
You're ready to launch but need guidance on where to start. You have limited to no knowledge of the food industry and you need comprehensive support in critical areas like establishing consumer fit.
Samantha
May
Marketing Executive
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.
Newly Launched
CPG Founders
Generic plan and no funding
You have a general business plan however it lacks deep food industry and retail insights to inform accurate budgeting and forecasting.
Samantha
May
Marketing Executive
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.
Early-Stage
CPG Founders
Pre-seed founders with initial proof of concept
You've established early DTC traction, however, you need to strengthen your launch plan with expert consultation to increase investor and retail buyer attractiveness.
Frequently asked questions
PRAISE FOR THE BOOK SERIES
YOUR KEY
INGREDIENT
FOR A SUCCESSFUL LAUNCH
The Kitchen CEO Resource Center offers practical founder support for every stage of your food-business launch journey.
Our Basic subscription level is FREE, with additional resources and guidance as your business grows. Click below to explore your subscription options.
ABOUT
In early 2020, Crystal Black-Davis, founder of Savvy Food Consulting, envisioned The Kitchen CEO, a service designed to support the unique challenges faced by founders of food CPG startups. With a wealth of experience and passion for the industry, Crystal launched the program which recognizes and addresses important gaps during business planning that most food CPG founders don't realize exist.
After receiving countless calls from new CPG founders requesting insights and support, she uncovered the pain points of two specific founder profiles...(READ MORE)
FOUNDER
